WiR - Women in Retail Switzerland

A network empowering women in retail and real estate through collaboration, growth, and community.

More about WiR
Abstract geometric line artwork used as decorative visual on the About Us page.

About Us

Women in Retail Switzerland is a professional network connecting female leaders across retail, real estate and related industries.

We foster visibility, collaboration and long-term growth by bringing women together through curated events, inspiring conversations and knowledge exchange.

Founded in Zurich, our community is built for women who want to connect with like-minded professionals, expand their network and strengthen their role in the Swiss retail and real estate landscape.

We believe in shared experiences, peer support and authentic leadership.

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Our Story

Our Mission

We provide a platform for sharing experiences, building professional networks, and fostering personal growth. Through regular events and a supportive community, we empower our members to reach their full potential.

Our Values

At WiR, collaboration, integrity, and empowerment are at the core of what we do. We believe in the strength of community and are dedicated to fostering a supportive environment for all members.

Group photo of Women in Retail Switzerland members during a networking event in Zurich.
A person performing a handstand on a surfboard at the beach, with waves in the background.
Line drawing of a person playing guitar on stage with a microphone in front of them.
A black and white illustration of a person riding a unicycle while juggling three balls.
A black and white illustration of an airplane flying over a cityscape with tall buildings and a runway.

Behind WiR

  • Portrait of Bettina Heinzmann, Co-Founder of Women in Retail Switzerland.

    Bettina Heinzmann

    Co-Founder

    Bettina has a strong background in international hospitality and retail real estate. Known for her leadership skills, she is deeply committed to empowering women in the sector and loves connecting people, ideas and spaces.

  • Portrait of Patricia Kunz, Co-Founder of Women in Retail Switzerland.

    Patricia Kunz

    Co-Founder

    Patricia brings extensive experience in retail management and specializes in developing innovative sales strategies. She is committed to supporting women in their professional journeys within the industry.

  • Portrait of Vanessa Clavadetscher, Co-Founder of Women in Retail Switzerland.

    Vanessa Clavadetscher

    Co-Founder

    Vanessa is an accomplished professional in real estate and retail, with a proven track record in strategic planning and business development. She is passionate about driving growth and creating impactful opportunities in the industry.