WiR - Women in Retail Switzerland
A network empowering women in retail and real estate through collaboration, growth, and community.
About Us
Women in Retail Switzerland is a professional network connecting female leaders across retail, real estate and related industries.
We foster visibility, collaboration and long-term growth by bringing women together through curated events, inspiring conversations and knowledge exchange.
Founded in Zurich, our community is built for women who want to connect with like-minded professionals, expand their network and strengthen their role in the Swiss retail and real estate landscape.
We believe in shared experiences, peer support and authentic leadership.
Our Story
Our Mission
We provide a platform for sharing experiences, building professional networks, and fostering personal growth. Through regular events and a supportive community, we empower our members to reach their full potential.
Our Values
At WiR, collaboration, integrity, and empowerment are at the core of what we do. We believe in the strength of community and are dedicated to fostering a supportive environment for all members.
Behind WiR
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Bettina Heinzmann
Co-Founder
Bettina has a strong background in international hospitality and retail real estate. Known for her leadership skills, she is deeply committed to empowering women in the sector and loves connecting people, ideas and spaces.
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Patricia Kunz
Co-Founder
Patricia brings extensive experience in retail management and specializes in developing innovative sales strategies. She is committed to supporting women in their professional journeys within the industry.
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Vanessa Clavadetscher
Co-Founder
Vanessa is an accomplished professional in real estate and retail, with a proven track record in strategic planning and business development. She is passionate about driving growth and creating impactful opportunities in the industry.

